The Securities and Exchange Commission (SEC) has proposed a rule to prevent investment funds and advisers from using misleading marketing and advertising tactics to sell Environmental, Social, and Governance (ESG) investment funds to investors, including workers saving for retirement.
If finalized, the rule will tackle rampant greenwashing and other exaggerated claims about what a fund’s investment strategy really is (or isn’t). For example, funds that have names like “Green” or “Sustainable” will need to describe their strategies and how they implement them.
But here’s the catch: If the SEC does not finalize the rule soon, then it may be subject to a Congressional Review Act (CRA) resolution, a tool that is used by Congress to overturn federal regulation.If enough of us speak out right now, we can encourage the SEC to do the right thing and issue a strong ESG rule that can protect retirement savers and beat the CRA clock.
Fundamentally, this is about truth in advertising, and investors need access to accurate and reliable information so they are not misled and can select investments that meet their goals and needs.
Tell the SEC: Stop greenwashing in retirement funds.